Management and marketing

All Items

• SOCIAL ADVERTISING ON PATRIOTIC TOPICS IN THE CONTEXT OF MASS COMMUNICATIONS

  Olha Leleka

  178-183

• SOCIAL ASPECTS OF LEADERSHIP AND MANAGEMENT

  Iryna Albul

  57-62

• SPECIFICITY OF FUNCTIONING OF THE TOURIST MARKET AS A MARKET OF SERVICES

  Andrii Avriata, Svitlana Zaika

  159-177

• STATE OF DEVELOPMENT OF VEGETABLE GROWING AND PRESERVATION OF INNOVATIVE AGRICULTURAL PRODUCTION AS A VECTOR OF EFFECTIVE MANAGEMENT

  Maryna Ponomarova, Iryna Dolzhykova, Vladyslava Fomenko

  114-121

• STORYTELLING – MARKETING OF THE FUTURE

  Svitlana Ramenska

  46-50

• STRATEGIC DEVELOPMENT OF MODERN BUSINESS IN THE CONDITIONS OF DIGITALIZATION AND EUROPEAN INTEGRATION

  Liudmyla Matrosova, Yana Kononenko

  144-154

• STRATEGIC MARKETING VECTOR OF SOCIALLY RESPONSIBLE PROJECTS IN THE CIRCULAR ECONOMY OF DIGITAL ERA

  Yana Kononenko

  180-191

• STRATEGY AND PRICING FOR SUSTAINABLE DEVELOPMENT OF COMPANIES IN THE CONDITIONS OF CIRCULAR ECONOMY

  Liudmyla Matrosova, Yana Kononenko

  166-179

• THE EVOLUTION OF PROJECT MANAGEMENT METHODS AND TOOLS IN THE CONTEXT OF NEW MANAGERIAL TURBULENCE

  Zoia Halushka

  72-92

• THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS

  Anastasiia Bilous

  333-345

• THE INFLUENCE OF MARKETING INSTRUMENTS IS ON DESCRIPTIONS OF CONSUMER BEHAVIOR

  Oksana Zhuk

  123-133

• THE MAIN COMPONENTS OF A SMART CITY AND THEIR MANAGEMENT

  Sofia Potapenko

  103-108

• THE NEW RULES OF ENGAGEMENT: CONSUMER DECISION-MAKING AND MOBILE MARKETING TRENDS

  Anastasiia Rashchenko

  244-249

• THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES

  Maryna Shevchenko, Maryna Buhaiova, Svitlana Lysa

  64-74

• THE ROLE OF INTERNET ANALYTICS IN IMPROVING THE EFFICIENCY OF MARKETING ACTIVITIES

  Oksana Zhuk

  287-297

• THE ROLE OF THE STATE IN ECOSYSTEM MANAGEMENT IN THE CONDITIONS OF THE MODERN DIGITAL ECONOMY FORMATION

  Konstantin Netudyhata, Oleksandr Shtyrov

  124-135

• THE THEORETICAL ASPECTS OF CONSUMER LOYALTY MANAGEMENT IN RESTAURANT ESTABLISHMENTS

  Iryna Mazurkevych, Natalia Onyshchuk

  63-67

• THEORETICAL FRAMEWORK OF CAREER MANAGEMENT: CONCEPT AND IMPORTANCE

  Karina Panova

  44-57

• TRANSFORMATION OF APPROACHES TO STRATEGIC MANAGEMENT OF REMOTE WORK IN AN ORGANIZATION UNDER CONDITIONS OF MILITARY AGGRESSION

  Svitlana Kovalchuk, Oleh Nastaschuk

  278-291

• UKRAINIAN STARTUPS IN THE CONDITIONS OF WAR

  Vitalij Kudelskyi

  172-176

• USE OF VR - TECHNOLOGIES IN HOTEL ENTERPRISES

  Iryna Vynnyk, Alina Kovtun, Larysa Sharan, Oleg Bortnichuk

  133-141

• WAYS OF CREATING UNFORGETTABLE GASTRONOMIC EXPERIENCES FOR CONSUMERS OF HOSPITALITY INDUSTRY SERVICES

  V. Piddubniy, H. Tarasiuk, A. Chahaida, I. Zaharuk

  125-132

•  COMPANY'S BUSINESS MODEL STRESS TESTING AS A BASE OF ECONOMICAL SUSTAINABILITY IN THE NEXT NORMALITY

  Krystyna Menkova, Olexandr Zozul'ov

  60-67

•  DIFFERENCES IN THE FORMATION OF SOCIAL RESPONSIBILITY OF COLLECTIVES IN SPECIFIC ORGANIZATIONS

  Olena Kirian, Mikhail Dyuzhenko, Sergey Zamora

  84-89

•  SUCCESS OF DEVELOPMENT OF SERVICES AND PROVISION OF RECREATIONAL SERVICES

  Elena Karlova

  90-95