Management and marketing

All Items

• THE EVOLUTION OF PROJECT MANAGEMENT METHODS AND TOOLS IN THE CONTEXT OF NEW MANAGERIAL TURBULENCE

  Zoia Halushka

  72-92

• THE INFLUENCE OF MARKETING INSTRUMENTS IS ON DESCRIPTIONS OF CONSUMER BEHAVIOR

  Oksana Zhuk

  123-133

• THE MAIN COMPONENTS OF A SMART CITY AND THEIR MANAGEMENT

  Sofia Potapenko

  103-108

• THE NEW RULES OF ENGAGEMENT: CONSUMER DECISION-MAKING AND MOBILE MARKETING TRENDS

  Anastasiia Rashchenko

  244-249

• THE ROLE OF DIGITAL MARKETING IN PROMOTING GOODS AND SERVICES: NEW OPPORTUNITIES AND CHALLENGES

  Maryna Shevchenko, Maryna Buhaiova, Svitlana Lysa

  64-74

• THE ROLE OF THE STATE IN ECOSYSTEM MANAGEMENT IN THE CONDITIONS OF THE MODERN DIGITAL ECONOMY FORMATION

  Konstantin Netudyhata, Oleksandr Shtyrov

  124-135

• THE THEORETICAL ASPECTS OF CONSUMER LOYALTY MANAGEMENT IN RESTAURANT ESTABLISHMENTS

  Iryna Mazurkevych, Natalia Onyshchuk

  63-67

• THEORETICAL FRAMEWORK OF CAREER MANAGEMENT: CONCEPT AND IMPORTANCE

  Karina Panova

  44-57

• UKRAINIAN STARTUPS IN THE CONDITIONS OF WAR

  Vitalij Kudelskyi

  172-176

• USE OF VR - TECHNOLOGIES IN HOTEL ENTERPRISES

  Iryna Vynnyk, Alina Kovtun, Larysa Sharan, Oleg Bortnichuk

  133-141

• WAYS OF CREATING UNFORGETTABLE GASTRONOMIC EXPERIENCES FOR CONSUMERS OF HOSPITALITY INDUSTRY SERVICES

  V. Piddubniy, H. Tarasiuk, A. Chahaida, I. Zaharuk

  125-132

•  COMPANY'S BUSINESS MODEL STRESS TESTING AS A BASE OF ECONOMICAL SUSTAINABILITY IN THE NEXT NORMALITY

  Krystyna Menkova, Olexandr Zozul'ov

  60-67

•  DIFFERENCES IN THE FORMATION OF SOCIAL RESPONSIBILITY OF COLLECTIVES IN SPECIFIC ORGANIZATIONS

  Olena Kirian, Mikhail Dyuzhenko, Sergey Zamora

  84-89

•  SUCCESS OF DEVELOPMENT OF SERVICES AND PROVISION OF RECREATIONAL SERVICES

  Elena Karlova

  90-95

•  THEORETICAL PRINCIPLES OF INFLUENCE OF THE LAW OF DIFFERENTIATED OPTIMUM ON THE EFFECTIVENESS OF THE ORGANIZATION

  Serhii Demianenko

  69-74

• ТHE CONCEPT OF SOCIALLY RESPONSIBLE MARKETING AS THE BASIS OF RELATIONSHIP MARKETING

  Viktor Rozhko

  184-189