THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS

Anastasiia Bilous; Anastasiia Bilous

doi:10.30888/2663-5712.2026-35-03-121

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS

Authors

Anastasiia Bilous City University of New York https://orcid.org/0009-0006-9555-017X

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-121

Keywords:

consumer behavior, social networks, trust, legal services, content marketing

Abstract

The article is devoted to the study of the influence of social networks on consumer behavior and mechanisms of purchasing decisions in conditions of increased subjective risk. The purpose of the study is to analyze how social platforms transform consumer

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Published

2026-01-30

How to Cite

Білоус, А. (2026). THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS. SWorldJournal, 3(35-03), 333–345. https://doi.org/10.30888/2663-5712.2026-35-03-121