СТРАТЕГІЯ ТА ЦІНОУТВОРЕННЯ ДЛЯ СТАЛОГО РОЗВИТКУ КОМПАНІЙ В УМОВАХ ЦИРКУЛЯРНОЇ ЕКОНОМІКИ

Liudmyla Matrosova; Yana Kononenko; Liudmyla Matrosova; Yana Kononenko

doi:10.30888/2663-5712.2025-31-03-006

Authors

Liudmyla Matrosova V. N. Karazin Kharkiv National University, Kharkiv, 4 Svobody Sq., 61022 https://orcid.org/0000-0003-2858-934X
Yana Kononenko V. N. Karazin Kharkiv National University, Kharkiv, 4 Svobody Sq., 61022 https://orcid.org/0000-0002-9708-7215

DOI:

https://doi.org/10.30888/2663-5712.2025-31-03-006

Keywords:

circular economy, resources, closed production cycle, sustainable development, project management, management technologies, strategic management, strategy, pricing

Abstract

The article considers the relevance of the transition to a circular economy model. The need for rational use of limited resources has been noted. The basic principles of the circular economy have been presented. The importance of ensuring a closed produc

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