СТРЕСС-ТЕСТИРОВАНИЯ БИЗНЕС МОДЕЛИ КОМПАНИИ КАК ОСНОВА ЭКОНОМИЧЕСКОЙ СТАБИЛЬНОСТИ В БУДУЩЕЙ НОРМАЛЬНОСТИ

Krystyna Menkova; Olexandr Zozul'ov

doi:10.30888/2663-5712.2020-06-03-005

Authors

Krystyna Menkova National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" https://orcid.org/0000-0001-7087-2080
Olexandr Zozul'ov National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" https://orcid.org/0000-0002-6432-1028

DOI:

https://doi.org/10.30888/2663-5712.2020-06-03-005

Keywords:

economic behavior strategy, business model stress testing, marketing business model stress testing, steady development.

Abstract

In this paper authors considered a new instrument: marketing stress testing method as a key factor for achieving company’s sustainability in a long term period of time. This sustainability is achieved due to conducting modeling of company’s behavior in lo

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