Management and marketing

All Items

• MANAGEMENT DECISIONS OF THE HEAD OF THE ENTERPRISE IN THE TERMS OF INTERACTION OF MARKETING MANAGEMENT PERSONNEL AND ITS

  Lyudmyla Moroz

  173-179

• MANAGEMENT OF CHANGES IN THE PROCESS OF STRUCTURAL ORGANIZATIONAL OPERATIONS ON THE EXPERIENCE OF TNCS

  Liliya Huzhuman, Nataliya Meshko

  68-75

• MANAGEMENT OF MARKETING RISKS ON THE AGRICULTURAL PRODUCTS MARKET

  Luidmyla Kvasova, Larisa Kurbatska, Ivan Dikhtyar

  89-94

• MANAGEMENT OF RECEIVABLES OF THE ENTERPRISE AS A TOOL OF ANTI-CRISIS FINANCIAL MANAGEMENT

  Iryna Herasymenko, Ruslan Synytsia

  33-40

• MANAGEMENT OF THE EDUCATIONAL PROCESS OF CIVIL SERVANTS

  Igor Kobzev, Oleksandr Melnikov, Viktor Kosenko, Viktoriia Lukianova

  249-264

• MARKETING IN THE CONTEXT OF ENVIRONMENT’S CHANGES

  Olexandr Zozulov, Tetiana Tsarova

  116-124

• MARKETING OF LOCAL BRANDS: HOW CONSUMER LOYALTY IS FORMED THROUGH THE SUPPORT OF LOCAL PRODUCTION

  Svetlana Graf-Gudz

  131-141

• MARKETING PERFORMANCE ASSESSMENT BASED ON A SYSTEMIC ANALYSIS OF CONSUMER BUYING BEHAVIOR

  Oksana Zhuk

  195-204

• MARKETING STRATEGIES OF INFLUENCE ON CONSUMERS IN THE INDUSTRY IT

  Yevhena Zaburmekha, Oksana Zamazii, Oleksandr Danyliuk

  207-222

• MEDIATION AS A TOOL FOR WORKPLACE CONFLICT MANAGEMENT: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE

  Olena Akilina

  154-162

• METHODS OF PRODUCT DISTRIBUTION OF ENTERPRISES ENGAGED IN FOREIGN ECONOMIC ACTIVITIES: ESSENCE AND FEATURES OF PLANNING

  Lesya Bilets, Yuliia Chyrkova

  76-81

• MODEL OF TRANSPORT SUPPORT FORMATION FOR PROJECT-ORIENTED COMPANY

  Svitlana Rusanova

  90-95

• MODERN ASPECTS OF STRATEGIC MARKETING PLANNING OF ACTIVITIES OF ENTERPRISES

  Valentyna Mushtai

  96-102

• MODERN TRENDS IN THE FORMATION OF THE CORPORATE COMMUNICATION SYSTEM IN PUBLIC AUTHORITIES

  Yevheniia Arkhypova, Mariia Hula

  75-83

• MODERN USE OF ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE MARKETING PROCESS

  Liudmila Kvasova, Mariia Bahorka, Pavlychenko Anton

  240-248

• ORGANIZATION OF FINANCIAL ENGINEERING IN BANKS

  Victoria Kravchenko

  37-41

• PECULIARITIES OF DIGITAL TRANSFORMATION IN THE PROMOTING CLIMATE POLICY OF ALTERNATIVE ENERGY ENTERPRISES

  Olena Borysiak

  83-89

• PECULIARITIES OF PERSONNEL MANAGEMENT IN CONDITIONS OF REMOTE EMPLOYMENT

  Iryna Kolodyznaya, Katerуna Bukrina

  58-63

• PERCEPTION MARKETING: HOW MARKET SATURATION INFLUENCES CREATIVITY AND THE FORMAT OF CONSUMER COMMUNICATION

  Liudmyla Voloshko

  223-232

• POSSIBILITIES OF APPLYING THE NETWORK TECHNOLOGY FOR MANAGEMENT OF EDUCATIONAL INSTITUTIONS

  Nataliia Sas

  64-72

• PROBLEMS OF IMPLEMENTATION OF CIRCULAR ECONOMY MODELS AT UKRAINIAN ENTERPRISES

  M.L. Zlotnik

  23-28

• PROBLEMS WHICH IS ENCOUNTERED HR MANAGER WHEN RECRUITING STAFF

  Olena Lukianchuk

  109-113

• PROCESS-TECHNOLOGY ORIENTED APPROACH FOR DEVELOPING MARKETING MODEL OF AN INDUSTRIAL GOOD

  Oleksands Zozulov, Tetiana Tsarova, Iuliia Gavrysh

  36-43

• PROJECT POTENCIAL WITHIN THE ENTROPIC CONTROL METHODOLOGY

  Vera Andrievska

  103-110

• PROJECTION OF THE ESTABLISHMENT OF THE OPERATIONAL CONTROL SYSTEM

  Mykola Matiukha

  98-102