Management and marketing

All Items

• ESSENCE AND MAIN TASKS OF PROJECT LOGISTICS

  Svitlana Rusanova

  111-114

• EXPLORING KEY DIMENSIONS OF ORGANIZATIONAL BEHAVIOR: IMPACTS ON EMPLOYEE PERFORMANCE AND WORKPLACE CULTURE

  Elvira Jorovlea, Pașcaneanu Tudor

  98-110

• EXPLORING THE IMPACT OF POWER DYNAMICS ON ORGANIZATIONAL BEHAVIOR: INSIGHTS FROM THE POWER RESERVOIR CONCEPT

  Elvira Jorovlea, Alina Codreanu

  88-97

• FEATURES OF MANAGEMENT AND ADJUSTMENT OF COMMUNICATIONS IN VIRTUAL TEAMS

  Nataliіa Hrynchak, Olena Motuzka

  165-172

• FEATURES OF MODELING COMPANY DEVELOPMENT SCENARIOS BASED ON CHANGES IN STRATEGIC MANAGEMENT

  O. Azizov

  93-98

• GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

  Bogdana Vyshnivska

  139-143

• IMAGE CHARACTERISTICS OF IT ENTERPRISES: FEATURES OF DEVELOPMENT IN THE CONDITIONS OF INFORMATION ECONOMY AND INFORMATION SOCIETY

  Valentyna Khrapkina, Olena Matviienko

  114-122

• IMPLEMENTATION OF THE CONCEPT OF SOCIAL - ETHICAL MARKETING IN THE ACTIVITIES OF TOURIST ENTERPRISES

  Valentyna Mushtai, Viktoriia Makarova

  139-145

• IMPROVEMENT OF SERVICE IN HOSPITALITY INSTITUTIONS

  Olga Pushka, Dotsenko Victor, Nadiia Nikolenko, Larisa Sharan

  68-74

• IMPROVEMENT OF THE PRODUCTION POTENTIAL MANAGEMENT STRATEGY OF THE HOTEL ENTERPRISE

  Karyna Svidlo, Kateryna Zavada

  103-109

• IMPROVING COMMUNICATION SKILLS TO MITIGATE COUNTERPRODUCTIVE BEHAVIOR IN PROFESSIONAL SETTINGS

  Elvira Jorovlea

  79-88

• IMPROVING THE EFFECTIVENESS OF THE COMPANY'S PRICING POLICY

  Karina Panova

  58-71

• INFORMATION MANAGEMENT: COMMUNICATION SECURITY STRATEGY OF SMALL AND MEDIUM BUSINESS

  Olena Prygodiuk, Illya Parnikov

  95-105

• INNOVATIVE POTENTIAL FOR THE DEVELOPMENT OF PERMANENT MAKEUP BASED ON TECHNIQUE IMPROVEMENT AND CLIENT SUPPORT

  Inna Yakovenko

  233-243

• KEY STAKEHOLDERS OF EDUCATIONAL PROGRAMS: IDENTIFICATION OF INTERESTS AND INTERACTION STRATEGIES

  Zoia Halushka

  157-164

• KOUMISS THERAPY IN THE HOSPITALITY INDUSTRY

  Olena Shidlovska, Oksana Arpul

  110-119

• MAIN ASPECTS OF PERSONNEL MANAGEMENT OF INDUSTRIAL ENTERPRISES

  Diana Furman

  93-97

• MANAGEMENT DECISIONS OF THE HEAD OF THE ENTERPRISE IN THE TERMS OF INTERACTION OF MARKETING MANAGEMENT PERSONNEL AND ITS

  Lyudmyla Moroz

  173-179

• MANAGEMENT OF CHANGES IN THE PROCESS OF STRUCTURAL ORGANIZATIONAL OPERATIONS ON THE EXPERIENCE OF TNCS

  Liliya Huzhuman, Nataliya Meshko

  68-75

• MANAGEMENT OF MARKETING RISKS ON THE AGRICULTURAL PRODUCTS MARKET

  Luidmyla Kvasova, Larisa Kurbatska, Ivan Dikhtyar

  89-94

• MANAGEMENT OF RECEIVABLES OF THE ENTERPRISE AS A TOOL OF ANTI-CRISIS FINANCIAL MANAGEMENT

  Iryna Herasymenko, Ruslan Synytsia

  33-40

• MARKETING IN THE CONTEXT OF ENVIRONMENT’S CHANGES

  Olexandr Zozulov, Tetiana Tsarova

  116-124

• MARKETING OF LOCAL BRANDS: HOW CONSUMER LOYALTY IS FORMED THROUGH THE SUPPORT OF LOCAL PRODUCTION

  Svetlana Graf-Gudz

  131-141

• MARKETING STRATEGIES OF INFLUENCE ON CONSUMERS IN THE INDUSTRY IT

  Yevhena Zaburmekha, Oksana Zamazii, Oleksandr Danyliuk

  207-222

• MEDIATION AS A TOOL FOR WORKPLACE CONFLICT MANAGEMENT: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE

  Olena Akilina

  154-162