Management and marketing

All Items

• EFFICIENCY OF THE COMMUNICATION MANAGEMENT OF THE ENTERPRISE

  Irina Makovetskaya

  63-67

• ENTROPIC APPROACH TO ASSESSING THE PROJECT MANAGEMENT PROCESSES QUALITY

  Alesia Obronova

  75-79

• ESSENCE AND ELEMENTAL COMPOSITION OF THE CORPORATE GOVERNANCE SYSTEM

  Valentyn Olim

  96-102

• ESSENCE AND MAIN TASKS OF PROJECT LOGISTICS

  Svitlana Rusanova

  111-114

• EXPLORING KEY DIMENSIONS OF ORGANIZATIONAL BEHAVIOR: IMPACTS ON EMPLOYEE PERFORMANCE AND WORKPLACE CULTURE

  Elvira Jorovlea, Pașcaneanu Tudor

  98-110

• EXPLORING THE IMPACT OF POWER DYNAMICS ON ORGANIZATIONAL BEHAVIOR: INSIGHTS FROM THE POWER RESERVOIR CONCEPT

  Elvira Jorovlea, Alina Codreanu

  88-97

• FEATURES OF MANAGEMENT AND ADJUSTMENT OF COMMUNICATIONS IN VIRTUAL TEAMS

  Nataliіa Hrynchak, Olena Motuzka

  165-172

• FEATURES OF MODELING COMPANY DEVELOPMENT SCENARIOS BASED ON CHANGES IN STRATEGIC MANAGEMENT

  O. Azizov

  93-98

• FROM LEAN MANAGEMENT IN HEALTHCARE TO LEAN HEALTHCARE

  Zhanna.V Poplavska, Yaroslav.O. Hodysh

  170-178

• FUNDAMENTAL INAPPROPRIATENESS OF MANAGEMENT IN THE SYSTEM OF MEDICAL CARE FOR THE POPULATION OF UKRAINE

  Volodymyr Zhuravel, Vasilyna Bilous, Victor Zhuravel, Volodymyr Zhuravel

  179-194

• GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

  Bogdana Vyshnivska

  139-143

• IMAGE CHARACTERISTICS OF IT ENTERPRISES: FEATURES OF DEVELOPMENT IN THE CONDITIONS OF INFORMATION ECONOMY AND INFORMATION SOCIETY

  Valentyna Khrapkina, Olena Matviienko

  114-122

• IMPLEMENTATION OF INNOVATIVE MARKETING TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE UKRAINIAN EXPORT SERVICES MARKET

  Liudmyla Semenova, Victoria Khurdei

  228-239

• IMPLEMENTATION OF THE CONCEPT OF SOCIAL - ETHICAL MARKETING IN THE ACTIVITIES OF TOURIST ENTERPRISES

  Valentyna Mushtai, Viktoriia Makarova

  139-145

• IMPROVEMENT OF SERVICE IN HOSPITALITY INSTITUTIONS

  Olga Pushka, Dotsenko Victor, Nadiia Nikolenko, Larisa Sharan

  68-74

• IMPROVEMENT OF THE PRODUCTION POTENTIAL MANAGEMENT STRATEGY OF THE HOTEL ENTERPRISE

  Karyna Svidlo, Kateryna Zavada

  103-109

• IMPROVING COMMUNICATION SKILLS TO MITIGATE COUNTERPRODUCTIVE BEHAVIOR IN PROFESSIONAL SETTINGS

  Elvira Jorovlea

  79-88

• IMPROVING THE EFFECTIVENESS OF THE COMPANY'S PRICING POLICY

  Karina Panova

  58-71

• INFORMATION MANAGEMENT: COMMUNICATION SECURITY STRATEGY OF SMALL AND MEDIUM BUSINESS

  Olena Prygodiuk, Illya Parnikov

  95-105

• INNOVATIVE POTENTIAL FOR THE DEVELOPMENT OF PERMANENT MAKEUP BASED ON TECHNIQUE IMPROVEMENT AND CLIENT SUPPORT

  Inna Yakovenko

  233-243

• INNOVATIVE POTENTIAL OF CREATIVE MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Eleonora Zabarna, Evgeniya Chernenko

  149-158

• KEY STAKEHOLDERS OF EDUCATIONAL PROGRAMS: IDENTIFICATION OF INTERESTS AND INTERACTION STRATEGIES

  Zoia Halushka

  157-164

• KOUMISS THERAPY IN THE HOSPITALITY INDUSTRY

  Olena Shidlovska, Oksana Arpul

  110-119

• LOGISTICS ECONOMICS AS A FACTOR IN RELATIONSHIP MARKETING EFFECTIVENESS

  I.Y. Maksiutenko, T.V. Sivashenko

  205-211

• MAIN ASPECTS OF PERSONNEL MANAGEMENT OF INDUSTRIAL ENTERPRISES

  Diana Furman

  93-97