Management and marketing

All Items

• IMPROVEMENT OF SERVICE IN HOSPITALITY INSTITUTIONS

  Olga Pushka, Dotsenko Victor, Nadiia Nikolenko, Larisa Sharan

  68-74

• IMPROVEMENT OF THE PRODUCTION POTENTIAL MANAGEMENT STRATEGY OF THE HOTEL ENTERPRISE

  Karyna Svidlo, Kateryna Zavada

  103-109

• IMPROVING COMMUNICATION SKILLS TO MITIGATE COUNTERPRODUCTIVE BEHAVIOR IN PROFESSIONAL SETTINGS

  Elvira Jorovlea

  79-88

• IMPROVING THE EFFECTIVENESS OF THE COMPANY'S PRICING POLICY

  Karina Panova

  58-71

• INFORMATION AND COMMUNICATION TECHNOLOGIES AS A MANAGEMENT INSTRUMENT FOR UKRAINE’S INFRASTRUCTURE RECONSTRUCTION PROCESSES IN THE CONTEXT OF EUROPEAN INTEGRATION

  Olena Brazhko

  325-332

• INFORMATION MANAGEMENT: COMMUNICATION SECURITY STRATEGY OF SMALL AND MEDIUM BUSINESS

  Olena Prygodiuk, Illya Parnikov

  95-105

• INNOVATIVE POTENTIAL FOR THE DEVELOPMENT OF PERMANENT MAKEUP BASED ON TECHNIQUE IMPROVEMENT AND CLIENT SUPPORT

  Inna Yakovenko

  233-243

• INNOVATIVE POTENTIAL OF CREATIVE MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION

  Eleonora Zabarna, Evgeniya Chernenko

  149-158

• KEY STAKEHOLDERS OF EDUCATIONAL PROGRAMS: IDENTIFICATION OF INTERESTS AND INTERACTION STRATEGIES

  Zoia Halushka

  157-164

• KOUMISS THERAPY IN THE HOSPITALITY INDUSTRY

  Olena Shidlovska, Oksana Arpul

  110-119

• LOGISTICS ECONOMICS AS A FACTOR IN RELATIONSHIP MARKETING EFFECTIVENESS

  I.Y. Maksiutenko, T.V. Sivashenko

  205-211

• MAIN ASPECTS OF PERSONNEL MANAGEMENT OF INDUSTRIAL ENTERPRISES

  Diana Furman

  93-97

• MANAGEMENT CONSULTING AS AN INSTITUTIONAL TOOL FOR OVERCOMING BARRIERS TO THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN COMPLEXLY REGULATED MARKETS A CASE STUDY OF THE BEAUTY INDUSTRY

  Kateryna Blazhko

  272-277

• MANAGEMENT DECISIONS OF THE HEAD OF THE ENTERPRISE IN THE TERMS OF INTERACTION OF MARKETING MANAGEMENT PERSONNEL AND ITS

  Lyudmyla Moroz

  173-179

• MANAGEMENT OF CHANGES IN THE PROCESS OF STRUCTURAL ORGANIZATIONAL OPERATIONS ON THE EXPERIENCE OF TNCS

  Liliya Huzhuman, Nataliya Meshko

  68-75

• MANAGEMENT OF MARKETING RISKS ON THE AGRICULTURAL PRODUCTS MARKET

  Luidmyla Kvasova, Larisa Kurbatska, Ivan Dikhtyar

  89-94

• MANAGEMENT OF RECEIVABLES OF THE ENTERPRISE AS A TOOL OF ANTI-CRISIS FINANCIAL MANAGEMENT

  Iryna Herasymenko, Ruslan Synytsia

  33-40

• MANAGEMENT OF THE EDUCATIONAL PROCESS OF CIVIL SERVANTS

  Igor Kobzev, Oleksandr Melnikov, Viktor Kosenko, Viktoriia Lukianova

  249-264

• MARKETING IN THE CONTEXT OF ENVIRONMENT’S CHANGES

  Olexandr Zozulov, Tetiana Tsarova

  116-124

• MARKETING OF LOCAL BRANDS: HOW CONSUMER LOYALTY IS FORMED THROUGH THE SUPPORT OF LOCAL PRODUCTION

  Svetlana Graf-Gudz

  131-141

• MARKETING PERFORMANCE ASSESSMENT BASED ON A SYSTEMIC ANALYSIS OF CONSUMER BUYING BEHAVIOR

  Oksana Zhuk

  195-204

• MARKETING STRATEGIES OF INFLUENCE ON CONSUMERS IN THE INDUSTRY IT

  Yevhena Zaburmekha, Oksana Zamazii, Oleksandr Danyliuk

  207-222

• MECHANISMS FOR ENHANCING PROJECT EFFECTIVENESS THROUGH TEAM INTERACTION: A THEORETICAL AND METHODOLOGICAL ANALYSIS

  Yevhena Zaburmekha, Ruslan Atamaniuk

  292-303

• MEDIATION AS A TOOL FOR WORKPLACE CONFLICT MANAGEMENT: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE

  Olena Akilina

  154-162

• METHODOLOGY OF SMM-PROMOTION OF COMPLEX SOFTWARE PRODUCTS AND SITES

  Halyna Kukel, Vitalii Mazur

  207-217