КОРПОРАТИВНА КУЛЬТУРА ЯК ДЕТЕРМІНАНТА ЕФЕКТИВНОСТІ ВНУТРІШНІХ КОМУНІКАЦІЙ У СИСТЕМІ СТРАТЕГІЧНОГО МЕНЕДЖМЕНТУ ПІДПРИЄМСТВА

Olena Gromova; Olena Gromova

doi:10.30888/2663-5712.2025-34-03-051

Authors

Olena Gromova Ukrainian state university of railway transport https://orcid.org/0000-0002-1332-8094

DOI:

https://doi.org/10.30888/2663-5712.2025-34-03-051

Keywords:

corporate culture, internal communications, strategic management, organizational effectiveness, communication policy, employee engagement, change management

Abstract

The article examines the relationship between corporate culture and the effectiveness of internal communications within the enterprise’s strategic management system. It reveals the role of culture as a determinant of organizational resilience, adaptabilit

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