Менеджмент і маркетинг

All Items

• AI AGENTS IN SALES FUNNEL OPTIMIZATION

  Ольга Литвинчук

  99-109

• CHANGING ORGANIZATIONAL BEHAVIOR THROUGH HIS DIMENSIONS

  Elvira Jorovlea

  39-45

• CHANGING PRIORITIES IN STRATEGIC MANAGEMENT OF REGIONAL DEVELOPMENT

  Христина-Ірина Євчук, З. Халушка

  42-49

• COOPETITION AS A WAY OF IMPROVING STRATEGIC MANAGEMENT

  Віталій Ільницький

  146-150

• CREATING A MOTIVATIONAL ENVIRONMENT FOR THE PROFESSIONAL GROWTH OF RESTAURANT EMPLOYEES

  Валентина Постова, Марина Рябенька

  118-123

• CRM СИСТЕМИ ЯК СКЛАДОВА ІНТЕРНЕТ-МАРКЕТИНГУ ПІДПРИЄМСТВА

  Ірина Ніколаєнко, Н.А. Навроцький

  151-156

• DEVELOPMENT OF THE START-UP ECOSYSTEM AS A FACTOR IN STIMULATING ENTREPRENEURIAL ACTIVITY AMONG YOUNG PEOPLE

  Світлана Заїка, Катерина Богомолова, Тетяна Сліпуха

  326-336

• ECO E-COMMERCE: REBOOTING ONLINE BUSINESS FOR A GREENER FUTURE

  Maryna Mazan

  192-206

• EFFECTIVENESS OF MARKETING TOOLS IN A COMPETITIVE BUSINESS ENVIRONMENT

  Наталія Сінельнікова

  120-130

• ESG-СТРАТЕГІЇ, ЦИФРОВІЗАЦІЯ ТА ІННОВАЦІЇ В УМОВАХ ГЛОБАЛІЗАЦІЇ: НОВІ ОРІЄНТИРИ СТРАТЕГІЧНОГО УПРАВЛІННЯ

  Тетяна Рябоволик, Наталія Пітел

  304-324

• EXPLORING KEY DIMENSIONS OF ORGANIZATIONAL BEHAVIOR: IMPACTS ON EMPLOYEE PERFORMANCE AND WORKPLACE CULTURE

  Эльвира Жоровля, Pașcaneanu Tudor

  98-110

• EXPLORING THE IMPACT OF POWER DYNAMICS ON ORGANIZATIONAL BEHAVIOR: INSIGHTS FROM THE POWER RESERVOIR CONCEPT

  Эльвира Жоровля, Alina Codreanu

  88-97

• FEATURES OF MODELING COMPANY DEVELOPMENT SCENARIOS BASED ON CHANGES IN STRATEGIC MANAGEMENT

  О. Азізов

  93-98

• GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

  Богдана Вишнівська

  139-143

• IMPROVING COMMUNICATION SKILLS TO MITIGATE COUNTERPRODUCTIVE BEHAVIOR IN PROFESSIONAL SETTINGS

  Elvira Jorovlea

  79-88

• INFORMATION AND COMMUNICATION TECHNOLOGIES AS A MANAGEMENT INSTRUMENT FOR UKRAINE’S INFRASTRUCTURE RECONSTRUCTION PROCESSES IN THE CONTEXT OF EUROPEAN INTEGRATION

  Олена Бражко

  325-332

• INNOVATIVE POTENTIAL FOR THE DEVELOPMENT OF PERMANENT MAKEUP BASED ON TECHNIQUE IMPROVEMENT AND CLIENT SUPPORT

  Inna Yakovenko

  233-243

• MANAGEMENT OF MARKETING RISKS ON THE AGRICULTURAL PRODUCTS MARKET

  Людмила Квасова, Лариса Курбацька, Іван Діхтяр

  89-94

• MARKETING OF LOCAL BRANDS: HOW CONSUMER LOYALTY IS FORMED THROUGH THE SUPPORT OF LOCAL PRODUCTION

  Svetlana Graf-Gudz

  131-141

• MEDIATION AS A TOOL FOR WORKPLACE CONFLICT MANAGEMENT: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE

  Олена Акіліна

  154-162

• MODERN USE OF ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE MARKETING PROCESS

  Людмила Квасова, Марія Бахорка, Павличенко Антон

  240-248

• PERCEPTION MARKETING: HOW MARKET SATURATION INFLUENCES CREATIVITY AND THE FORMAT OF CONSUMER COMMUNICATION

  Liudmyla Voloshko

  223-232

• PROBLEMS OF IMPLEMENTATION OF CIRCULAR ECONOMY MODELS AT UKRAINIAN ENTERPRISES

  М.Л. Злотник

  23-28

• PROCESS-TECHNOLOGY ORIENTED APPROACH FOR DEVELOPING MARKETING MODEL OF AN INDUSTRIAL GOOD

  Олександр Зозульов, Тетяна Царьова, Юлія Гавриш

  36-43

• PROFESSIONAL STANDARDS FOR HAIRDRESSING SERVICES IN NORTH AMERICA AND THEIR IMPACT ON THE QUALITY AND PROFESSIONALISM OF SERVICES

  Карина Полтавець

  242-250