PERCEPTION MARKETING: HOW MARKET SATURATION INFLUENCES CREATIVITY AND THE FORMAT OF CONSUMER COMMUNICATION

Liudmyla Voloshko; Liudmyla Voloshko

doi:10.30888/2663-5712.2025-31-03-052

Authors

Liudmyla Voloshko Founder and Head of Marketing at Lucy Match Marketing, USA https://orcid.org/0009-0000-5387-5300

DOI:

https://doi.org/10.30888/2663-5712.2025-31-03-052

Keywords:

perception marketing, creativity, communication, loyalty, saturated markets

Abstract

The article examines how perception marketing adapts to the challenges of market saturation, influencing creativity and formats of consumer communication. The goal of the study is to explore how companies can effectively leverage creative approaches to ma

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References

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