EFFECTIVENESS OF MARKETING TOOLS IN A COMPETITIVE BUSINESS ENVIRONMENT
DOI:
https://doi.org/10.30888/2663-5712.2025-32-03-017Keywords:
marketing tools, innovative marketing, personalization, digital environment, business strategy.Abstract
The article focuses on analyzing the effectiveness of modern marketing tools within the context of business operations in a competitive environment. The purpose of the article is to justify the role of innovative marketing tools in building sustainable coMetrics
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