Management and marketing

All Items

• DEVELOPMENT OF THE USE OF DIGITAL TECHNOLOGIES IN THE FORMATION OF A MODEL OF SAFETY-ORIENTED MANAGEMENT OF THE ORGANIZATION

  Mark Halhash

  298-325

• DIGITAL MARKETING STRATEGIES IN SOCIAL NETWORKS WITHIN THE FRAMEWORK OF FOREIGN ECONOMIC ACTIVITIES OF COMPANIES

  Vitalii Mazur, Nataliia Havrysh

  218-225

• DIGITAL TECHNOLOGIES IN START-UP MANAGEMENT

  Maryna Averkyna, Tetiana Stasiuk

  165-171

• DIGITAL TRANSFORMATION OF THE BANKING SECTOR: STRATEGIC ASPECTS OF HUMAN CAPITAL MANAGEMENT

  Babenko Maksym, Lytvynenko Alina, Lytvynenko Olena, Novikova Tetiana

  212-227

• DIGITALIZATION OF AGRICULTURAL SECTOR MANAGEMENT: NEW APPROACHES AND SOLUTIONS

  Volodymyr Osmyatchenko, Tetyana Muzychenko

  159-169

• DIRECTIONS OF CROSS-CULTURAL COMMUNICATIONS DEVELOPMENT IN THE CONDITIONS OF CHANGES IN THE BUSINESS ENVIRONMENT AND BUILDING THE POTENTIAL OF KNOWLEDGE MANAGEMENT

  Olesia Finagina, Anna Pavlovska, Liudmyla Horokhova, Olena Prygodiuk

  84-95

• ECO E-COMMERCE: REBOOTING ONLINE BUSINESS FOR A GREENER FUTURE

  Maryna Mazan

  192-206

• EFFECTIVENESS OF MARKETING TOOLS IN A COMPETITIVE BUSINESS ENVIRONMENT

  Nataliia Sinelnikova

  120-130

• EFFICIENCY OF THE COMMUNICATION MANAGEMENT OF THE ENTERPRISE

  Irina Makovetskaya

  63-67

• ENTROPIC APPROACH TO ASSESSING THE PROJECT MANAGEMENT PROCESSES QUALITY

  Alesia Obronova

  75-79

• ESG STRATEGIES, DIGITALIZATION, AND INNOVATION IN THE CONTEXT OF GLOBALIZATION: NEW BENCHMARKS FOR STRATEGIC MANAGEMENT

  Tetiana Riabovolyk, Nataliia Pitel

  304-324

• ESSENCE AND ELEMENTAL COMPOSITION OF THE CORPORATE GOVERNANCE SYSTEM

  Valentyn Olim

  96-102

• ESSENCE AND MAIN TASKS OF PROJECT LOGISTICS

  Svitlana Rusanova

  111-114

• EXPLORING KEY DIMENSIONS OF ORGANIZATIONAL BEHAVIOR: IMPACTS ON EMPLOYEE PERFORMANCE AND WORKPLACE CULTURE

  Elvira Jorovlea, Pașcaneanu Tudor

  98-110

• EXPLORING THE IMPACT OF POWER DYNAMICS ON ORGANIZATIONAL BEHAVIOR: INSIGHTS FROM THE POWER RESERVOIR CONCEPT

  Elvira Jorovlea, Alina Codreanu

  88-97

• FEATURES OF FINANCIAL RESOURCE MANAGEMENT OF A UNIVERSAL BANK IN MODERN CONDITIONS

  Kateryna Chuprynka, Olena Lysa

  225-241

• FEATURES OF MANAGEMENT AND ADJUSTMENT OF COMMUNICATIONS IN VIRTUAL TEAMS

  Nataliіa Hrynchak, Olena Motuzka

  165-172

• FEATURES OF MODELING COMPANY DEVELOPMENT SCENARIOS BASED ON CHANGES IN STRATEGIC MANAGEMENT

  O. Azizov

  93-98

• FROM LEAN MANAGEMENT IN HEALTHCARE TO LEAN HEALTHCARE

  Zhanna.V Poplavska, Yaroslav.O. Hodysh

  170-178

• FUNDAMENTAL INAPPROPRIATENESS OF MANAGEMENT IN THE SYSTEM OF MEDICAL CARE FOR THE POPULATION OF UKRAINE

  Volodymyr Zhuravel, Vasilyna Bilous, Victor Zhuravel, Volodymyr Zhuravel

  179-194

• GREEN MARKETING: STRATEGIES FOR SUSTAINABLE BUSINESSES

  Bogdana Vyshnivska

  139-143

• IMAGE CHARACTERISTICS OF IT ENTERPRISES: FEATURES OF DEVELOPMENT IN THE CONDITIONS OF INFORMATION ECONOMY AND INFORMATION SOCIETY

  Valentyna Khrapkina, Olena Matviienko

  114-122

• IMPACT OF TRANSPORT WAREHOUSE ON THE FINANCIAL CONDITION OF AN ENTERPRISE

  Alina Malishevska, Olena Troinikova, Yurii Polishchuk

  237-242

• IMPLEMENTATION OF INNOVATIVE MARKETING TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE UKRAINIAN EXPORT SERVICES MARKET

  Liudmyla Semenova, Victoria Khurdei

  228-239

• IMPLEMENTATION OF THE CONCEPT OF SOCIAL - ETHICAL MARKETING IN THE ACTIVITIES OF TOURIST ENTERPRISES

  Valentyna Mushtai, Viktoriia Makarova

  139-145