Management and marketing

All Items

• A MODEL FOR MANAGING BUSINESS ECONOMIC SECURITY IN THE DIGITAL ECONOMY: A RISK-CONTROL MATRIX AND A KRI/KPI INDICATOR SYSTEM

  Alisa Ventsuryk

  251-262

• ADAPTATION OF THE PERSONNEL OF THE PENAL SYSTEM TO THE PERFORMANCE OF OFFICIAL DUTIES: MAIN ASPECTS

  Natalia Donii, Anna Kravchuk, Oksana Honcharenko

  102-109

• ADVERTISING DISCOURSE AS A TOOL OF PERSUASION: FUNCTIONAL, STYLISTIC AND COMMUNICATIVE ASPECTS

  Anastasiia Shpyrka

  274-286

• AI AGENTS IN SALES FUNNEL OPTIMIZATION

  Olha Lytvynchuk

  99-109

• ANALYSIS OF INTERNATIONALIZATION PROCESSES IN UKRAINIAN HIGHER EDUCATIONAL INSTITUTIONS

  Lesya Verbovska

  108-117

• ANALYSIS OF THE INFLUENCE OF MARKETPLACES ON THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN UKRAINE

  Iryna Nikolaienko

  111-115

• ANALYSIS OF THE MECHANISM OF APPLICATION OF INSTRUMENTS TO ENSURE THE COMPETITIVENESS OF THE REGION

  Yevheniia Krivosheya

  80-83

• ANALYSIS OF THE ROLE OF TRADITIONAL ADVERTISING AND PR ACTIVITIES IN THE MARKETING COMMUNICATIONS SYSTEM

  Kseniia Chichulina, Victoriia Dobryanska

  214-224

• APPLICATION OF MODERN BUSINESS TECHNOLOGIES IN THE CONTEXT OF DIGITAL TRANSFORMATION OF BUSINESS

  Anton Bokyi, Olena Bakulich

  131-138

• APPLICATION OF SOCIAL ADVERTISING TECHNOLOGIES TO IMPROVE IMPLEMENTATION MECHANISMS OF THE STATE LANGUAGE POLICY IN UKRAINE INTRODUCTION

  Maryna Bigari

  96-101

• BEHAVIOR OF ENTERPRISES REGARDING THE SOLUTION OF THE PROBLEM OF INTERACTION OF DEMAND AND SUPPLY

  Olena Linkova

  117-120

• BRAND STRATEGY FORMATION IN THE CONDITIONS OF TRANSFORMATION OF CONSUMER SENTIMENTS OF UKRAINIAN SOCIETY

  Kateryna Yahelska, Liubov Vasylyshyna

  75-81

• CHANGING ORGANIZATIONAL BEHAVIOR THROUGH HIS DIMENSIONS

  Elvira Jorovlea

  39-45

• CHANGING PRIORITIES IN STRATEGIC MANAGEMENT OF REGIONAL DEVELOPMENT

  Khrystyna-Iryna Yevchuk, Z. Halushka

  42-49

• CONCEPTUAL APPROACHES TO INVESTMENT SUPPORT OF STRATEGIC DEVELOPMENT OF THE UKRAINIAN AGRICULTURAL SECTOR ON THE BASIS OF INTERREGIONAL PARTNERSHIP, ENTERPRISE LEADERSHIP AND BUSINESS COMMUNICATIONS

  Rudenko Oksana, Khoroshun Yuliia, Finagina Olesya

  41-52

• CONCEPTUAL PROVISIONS OF HR STRATEGY IN THE CONTEXT OF DIGITALISATION

  Oksana Kryvoruchko, Olga Shmorhun

  142-153

• CONFLICT LOGICAL COMPETENCE OF THE MANAGER AS A COMPONENT OF HIS PERSONAL EFFECTIVENESS

  Tetiana Sazonova, Anton Kurchenco, Taras Solodchuk

  103-108

• CONSULTING AS A TOOL FOR ACCELERATING THE ECONOMIC POTENTIAL OF THE BEAUTY INDUSTRY: IMPACT ON EMPLOYMENT DYNAMICS AND OVERCOMING START-UP BARRIERS

  Kateryna Blazhko

  263-271

• COOPETITION AS A WAY OF IMPROVING STRATEGIC MANAGEMENT

  Vitalii Ilnytskui

  146-150

• CORPORATE CULTURE AS A DETERMINANT OF THE EFFICIENCY OF INTERNAL COMMUNICATIONS IN THE SYSTEM OF STRATEGIC MANAGEMENT OF AN ENTERPRISE

  Olena Gromova

  243-249

• CREATING A MOTIVATIONAL ENVIRONMENT FOR THE PROFESSIONAL GROWTH OF RESTAURANT EMPLOYEES

  Valentyna Postova, Maryna Riabenka

  118-123

• CRM SYSTEMS AS A COMPONENT OF INTERNET MARKETING ENTERPRISES

  Iryna Nikolaienko, N.A Navrotskiy

  151-156

• DETERMINATION OF THE FACTORS FOR POSITIONING “GREEN” ENERGY AS A CLIMATE NEUTRAL PRODUCT IN THE ENERGY MARKET

  Olena Borysiak

  50-56

• DETERMINING THE EFFECTIVENESS OF BUSINESS PROCESSES OF BUILDING COMPANIES TAKING INTO CONSIDERATION THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT THE OPERATORS OF ACTIVITIES

  Vadym Glukh

  138-148

• DEVELOPMENT OF THE START-UP ECOSYSTEM AS A FACTOR IN STIMULATING ENTREPRENEURIAL ACTIVITY AMONG YOUNG PEOPLE

  Svitlana Zaika, Kateryna Bohomolova, Tetiana Slipukha

  326-336