No. 34-03 (2025)

Articles

• SCALABLE AI SEARCH FOR E-COMMERCE: HYBRID RAG ARCHITECTURE AND VECTOR DATABASES

  Artem Tsymbal

  3-15

• SCIENTIFIC AND PRACTICAL ASPECTS OF ORGANIZING CATERING SERVICES WITH CONSIDERATION OF FOOD SAFETY AND INTERNATIONAL STANDARDS

  Yu. Ovsiannykov

  16-28

• MODERN METHODS OF MOTIVATING STAFF IN RESTAURANT BUSINESS ESTABLISHMENTS: MATERIAL AND NON-MATTERIOR FACTORS OF EFFICIENCY

  Uliana Huzar, Maksym Tykhonovskyi, Roman Klos

  29-38

• FINANCIAL CAPACITY OF TERRITORIAL COMMUNITIES IN WARTIME CONDITIONS

  Nataliia Sokrovolska, S.M. Horzhovskyi, M.Ya. Cherep

  39-52

• ACTIVATION OF INVESTMENT ACTIVITIES AT TRK ENTERPRISES

  Andrii Ivanov, Tetiana Tkachenko

  53-71

• BUSINESS PROCESS MANAGEMENT MODEL OF RETAIL ENTERPRISES IN THE CONDITIONS OF SYSTEMIC TRANSFORMATIONS

  Larysa Liubokhynets, Maksym Klishch

  72-85

• GUIDELINES FOR INCREASING THE SOLVENCY OF A CONSTRUCTION COMPANY IN CONDITIONS OF ECONOMIC INSTABILITY AND MARTIAL LAW (USING THE EXAMPLE OF LLC “BC RODNICHOK”)

  Alina Korbutiak, Tetiana Tereshchuk

  86-97

• SPECIFIC ACCOUNTING POLICIES OF BUDGETARY INSTITUTIONS

  Tetiana Altukhova

  98-109

• TRENDS IN ATTRACTION AND SPATIAL DISTRIBUTION OF TRANSNATIONAL CORPORATION INVESTMENT FLOWS IN THE DIGITAL ERA

  Sergii Kiriienko

  110-134

• SYNERGY OF DIGITAL TRANSFORMATION AND THE GREEN TRANSITION AS A DRIVER OF EU COMPETITIVENESS: LESSONS FOR UKRAINE

  Iryna Taranenko, Anastasiia Mostova, Tetiana Mishustina, Inna Strelchenko

  135-143

• MANAGEMENT OF PRODUCTION AND ECONOMIC ACTIVITIES OF AN ENTERPRISE: FROM THEORY TO PRACTICE

  Olha Harvat, Anatolii Koval

  144-158

• OPTIMIZATION OF THE FINANCING STRUCTURE FOR ENTERPRISE INVESTMENT ACTIVITIES UNDER ECONOMIC INSTABILITY (CASE STUDY OF PP “ELANA”)

  Alina Korbutiak, Hanna Druchuk

  159-169

• ECONOMIC ESSENCE AND RISK MANAGEMENT

  Zhannna Shilo

  170-177

• CHALLENGES AND PROSPECTS FOR PUBLIC BUDGET MANAGEMENT IN UKRAINE

  Olena Pavlenko, Albina Rozmaryna

  178-188

• ANALYSIS OF THE MAIN COMPONENTS OF THE INVESTMENT CLIMATE

  Tetiana Mashoshyna, Oleksii Batarchuk

  189-196

• ECONOMIC AND PUBLIC HEALTH EFFECTS OF IMPLEMENTING OIL-FREE TECHNOLOGIES IN THE U.S. FOODSERVICE INDUSTRY

  Yuliia Manko

  197-206

• METHODOLOGY OF SMM-PROMOTION OF COMPLEX SOFTWARE PRODUCTS AND SITES

  Halyna Kukel, Vitalii Mazur

  207-217

• DIGITAL MARKETING STRATEGIES IN SOCIAL NETWORKS WITHIN THE FRAMEWORK OF FOREIGN ECONOMIC ACTIVITIES OF COMPANIES

  Vitalii Mazur, Nataliia Havrysh

  218-225

• ON SPECIFIC ISSUES OF PROMOTION OF HEALTHY NUTRITION IDEAS BY RESTAURANT ESTABLISHMENTS THROUGH PUBLIC RELATIONS PRACTICES

  Liudmyla Mamchenko, Oleksandra Niemirich, Oleh Kuzmin

  226-236

• IMPACT OF TRANSPORT WAREHOUSE ON THE FINANCIAL CONDITION OF AN ENTERPRISE

  Alina Malishevska, Olena Troinikova, Yurii Polishchuk

  237-242

• CORPORATE CULTURE AS A DETERMINANT OF THE EFFICIENCY OF INTERNAL COMMUNICATIONS IN THE SYSTEM OF STRATEGIC MANAGEMENT OF AN ENTERPRISE

  Olena Gromova

  243-249

• MODERN FEATURES OF HR TRANSFORMATIONAL CHANGES AND MARKETING COMMUNICATIONS IN NON-GOVERNMENTAL ORGANIZATIONS

  Halyna Ivanchenko, Lyudmila Bondarchuk, Iryna Semeniuk, Yana Veslova

  250-266

• RESEARCH INTO THE ESSENCE OF THE CONCEPT OF INVESTMENT DEVELOPMENT

  M Bormotova, Olena Troinikova, Vladyslav Sytnik

  267-273

• ADVERTISING DISCOURSE AS A TOOL OF PERSUASION: FUNCTIONAL, STYLISTIC AND COMMUNICATIVE ASPECTS

  Anastasiia Shpyrka

  274-286

• THE ROLE OF INTERNET ANALYTICS IN IMPROVING THE EFFICIENCY OF MARKETING ACTIVITIES

  Oksana Zhuk

  287-297

• DEVELOPMENT OF THE USE OF DIGITAL TECHNOLOGIES IN THE FORMATION OF A MODEL OF SAFETY-ORIENTED MANAGEMENT OF THE ORGANIZATION

  Mark Halhash

  298-325

• DEVELOPMENT OF THE START-UP ECOSYSTEM AS A FACTOR IN STIMULATING ENTREPRENEURIAL ACTIVITY AMONG YOUNG PEOPLE

  Svitlana Zaika, Kateryna Bohomolova, Tetiana Slipukha

  326-336