No. 32-03 (2025)

Articles

• THE ROLE OF STATISTICAL METHODS IN THE ENTERPRISE MANAGEMENT SYSTEM

  Vitalii Pokynchereda, Tetiana Kytaichuk

  3-10

• ASSESSMENT OF THE MAIN ASPECTS OF ENVIRONMENTAL RESPONSIBILITY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF THE ECONOMY OF UKRAINE

  Larysa Liubokhynets, Sergii Moroz

  11-28

• FEATURES OF ENTREPRENEURIAL ACTIVITY IN THE HOSPITALITY INDUSTRY

  Iryna Mazurkevych, Natalia Onyshchuk

  29-35

• PROCESS-TECHNOLOGY ORIENTED APPROACH FOR DEVELOPING MARKETING MODEL OF AN INDUSTRIAL GOOD

  Oleksands Zozulov, Tetiana Tsarova, Iuliia Gavrysh

  36-43

• THEORETICAL FRAMEWORK OF CAREER MANAGEMENT: CONCEPT AND IMPORTANCE

  Karina Panova

  44-57

• IMPROVING THE EFFECTIVENESS OF THE COMPANY'S PRICING POLICY

  Karina Panova

  58-71

• THE EVOLUTION OF PROJECT MANAGEMENT METHODS AND TOOLS IN THE CONTEXT OF NEW MANAGERIAL TURBULENCE

  Zoia Halushka

  72-92

• FEATURES OF MODELING COMPANY DEVELOPMENT SCENARIOS BASED ON CHANGES IN STRATEGIC MANAGEMENT

  O. Azizov

  93-98

• AI AGENTS IN SALES FUNNEL OPTIMIZATION

  Olha Lytvynchuk

  99-109

• KOUMISS THERAPY IN THE HOSPITALITY INDUSTRY

  Olena Shidlovska, Oksana Arpul

  110-119

• EFFECTIVENESS OF MARKETING TOOLS IN A COMPETITIVE BUSINESS ENVIRONMENT

  Nataliia Sinelnikova

  120-130

• MARKETING OF LOCAL BRANDS: HOW CONSUMER LOYALTY IS FORMED THROUGH THE SUPPORT OF LOCAL PRODUCTION

  Svetlana Graf-Gudz

  131-141

• CONCEPTUAL PROVISIONS OF HR STRATEGY IN THE CONTEXT OF DIGITALISATION

  Oksana Kryvoruchko, Olga Shmorhun

  142-153

• MEDIATION AS A TOOL FOR WORKPLACE CONFLICT MANAGEMENT: INTERNATIONAL EXPERIENCE AND PROSPECTS FOR UKRAINE

  Olena Akilina

  154-162

• IMPROVING THE ORGANIZATION OF EVENTS IN BUSINESS HOTELS: ANALYTICS AND PRACTICAL SOLUTIONS

  Diana Milka, Olga Pushka, Olga Dulka, Olena Shidlovska, Tetyana Ishchenko

  163-172