PROCESS-TECHNOLOGY ORIENTED APPROACH FOR DEVELOPING MARKETING MODEL OF AN INDUSTRIAL GOOD
DOI:
https://doi.org/10.30888/2663-5712.2025-32-03-001Keywords:
marketing, product model, competitiveness, technology, consumptionAbstract
The article investigates the competitiveness of goods related with building product models according to structural, structural-dynamic and process approaches. In the article it is determined that widely used marketing models of product (model of three levMetrics
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