THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS

Анастасія Білоус; Анастасія Білоус

doi:10.30888/2663-5712.2026-35-03-121

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS

Автор(и)

Анастасія Білоус City University of New York https://orcid.org/0009-0006-9555-017X

DOI:

https://doi.org/10.30888/2663-5712.2026-35-03-121

Ключові слова:

consumer behavior, social networks, trust, legal services, content marketing

Анотація

The article is devoted to the study of the influence of social networks on consumer behavior and mechanisms of purchasing decisions in conditions of increased subjective risk. The purpose of the study is to analyze how social platforms transform consumer

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Опубліковано

2026-01-30

Як цитувати

Білоус, А. (2026). THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND PURCHASING DECISIONS. SWorldJournal, 3(35-03), 333–345. https://doi.org/10.30888/2663-5712.2026-35-03-121