LOGISTICS ECONOMICS AS A FACTOR IN RELATIONSHIP MARKETING EFFECTIVENESS
DOI:
https://doi.org/10.30888/2663-5712.2025-33-03-103Keywords:
logistics economics, relationship marketing, customer loyalty, CRM, Customer Lifetime Value.Abstract
The article explores the relationship between logistics economics and relationship marketing in the context of modern market competition and instability. Key problem areas are identified, including the rising costs of logistics processes, imbalance betweReferences
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Al-Shatanawi, H. The impact of logistics service quality (LSQ), relationship marketing (RM) and relationship power (RP) on customer satisfaction in the Jordanian 3PL industry: PhD Thesis. – University of Wales Trinity Saint David, 2021. URL: https://repository.uwtsd.ac.uk/id/eprint/1585/ (дата звернення 23.09.2025)
Hussain, M., Ismail, M., Akhtar, W. Relationship marketing and third-party logistics: evidence from hotel industry. Journal of Hospitality and Tourism Insights. 2020. Vol. 3(4). URL: https://doi.org/10.1108/JHTI-07-2019-0095 (дата звернення 23.09.2025)
Kawa, A., Światowiec-Szczepańska, J. Logistics as a value in e-commerce and its influence on satisfaction in industries: a multilevel analysis. Journal of Business & Industrial Marketing. 2021. Vol. 36(13). URL: https://doi.org/10.1108/JBIM-09-2020-0429 (дата звернення 23.09.2025)
Özoğlu, B., Büyükeklik, A. An Analysis of Third Party Logistics’ Performance and Customer Loyalty. International Journal of Marketing Studies. 2015. Vol. 7(6). URL: https://ccsenet.org/journal/index.php/ijms/article/view/71769 (дата звернення 23.09.2025)
Reference
Honcharenko, O. V. (2023). Transformatsiia marketynhovoi lohistyky eksportu ukrainskoi produktsii roslynnytstva v umovakh povnomasshtabnoi viiny z RF. Ekonomika ta suspilstvo, 10(1). URL: https://economics-msu.com.ua/en/journals/tom-10-1-2023/transformatsiya-marketingovoyi-logistiki-eksportu (date of application 23.09.2025)
Al-Shatanawi, H. (2021). The impact of logistics service quality (LSQ), relationship marketing (RM) and relationship power (RP) on customer satisfaction in the Jordanian 3PL industry (Doctoral dissertation, University of Wales Trinity Saint David). URL: https://repository.uwtsd.ac.uk/id/eprint/1585/ (date of application 23.09.2025)
Hussain, M., Ismail, M., & Akhtar, W. (2020). Relationship marketing and third-party logistics: Evidence from hotel industry. Journal of Hospitality and Tourism Insights, 3(4), 423–440. URL: https://doi.org/10.1108/JHTI-07-2019-0095 (date of application 23.09.2025)
Kawa, A., & Światowiec-Szczepańska, J. (2021). Logistics as a value in e-commerce and its influence on satisfaction in industries: A multilevel analysis. Journal of Business & Industrial Marketing, 36(13), 63–79. URL: https://doi.org/10.1108/JBIM-09-2020-0429 (date of application 23.09.2025)
Özoğlu, B., & Büyükeklik, A. (2015). An analysis of third party logistics’ performance and customer loyalty. International Journal of Marketing Studies, 7(6), 1–15. URL: https://ccsenet.org/journal/index.php/ijms/article/view/71769 (date of application 23.09.2025)
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