MARKETING STRATEGIES OF INFLUENCE ON CONSUMERS IN THE INDUSTRY IT
DOI:
https://doi.org/10.30888/2663-5712.2025-31-03-037Keywords:
marketing, consumers, industry, IT, innovation, purchase, consumption, impact, price, salesAbstract
The purpose of the article is a theoretical study of the essence, features of the formation and implementation of a set of measures in the marketing strategy system to influence consumers in the information technology industry.Research methods. When writMetrics
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Ausat, A. M. A. (2023). The Role of Social Media in Shaping Public Opinion and Its Influence on Economic Decisions. Technology and Society Perspectives (TACIT), 1(1), 35–44. https://journal.literasisainsnusan- tara.com/index.php/tacit/article/view/37
Dubovyk T., Buchatska I., Zerkal A., Lebedchenko V. Digital Marketing in the Condition of Wartime Posture in Ukraine. International Journal of Computer Science and Network Security. 2022. Vol. 22 No. 7. P. 206–212. DOI: https://doi.org/10.22937/IJCSNS.2022.22.7.25.
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D. P., Gustafsson, A., Hinsch, C., Jebabli, I., ... Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542
Radicic, D., & Petković, S. (2023). Impact of digitalization on technological innovations in small and medium- sized enterprises (SMEs). Technological Forecasting and Social Change, 191, 122474. https://doi.org/10.1016/j.techfore.2023.122474
Rijal, S. (2023). The Importance of Community Involvement in Public Management Planning and Decision- Making Processes. Journal of Contemporary Administration and Management (ADMAN), 1(2), 84–92. https://doi.org/10.61100/adman.v1i2.27
Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers sup- ported by digital marketing. Technological Forecasting and Social Change, 186, 122128. https://doi.org/10.1016/j.techfore.2022.122128
Wang, H. (2015). Analysis on the Changes in Consumer Behavior and Marketing Countermeasure. SHS Web of Conferences, 17, 01007. https://doi.org/10.1051/shsconf/20151701007
Wilkie, W. L., & Moore, E. S. (2007). What does the Definition of Marketing Tell us about Ourselves? Journal of Public Policy & Marketing, 26(2), 269–276. https://doi.org/10.1509/jppm.26.2.269
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