СТАЛИЙ ТУРИЗМ ЯК ЗАСІБ ПРОЯВУ ДАУНШИФТИНГУ В КОНТЕКСТІ РЕАЛІЗАЦІЇ УСПІШНОЇ ОСОБИСТОСТІ: МЕТОДОЛОГІЧНИЙ ПІДХІД

Olena Kozmenko; Olena Zelenko; Olena Kozmenko; Olena Zelenko

doi:10.30888/2663-5712.2025-33-03-040

Authors

Olena Kozmenko Volodymyr Dahl East Ukrainian national University https://orcid.org/0000-0002-7063-2324
Olena Zelenko Volodymyr Dahl East Ukrainian national University https://orcid.org/0000-0003-4880-246X

DOI:

https://doi.org/10.30888/2663-5712.2025-33-03-040

Keywords:

downshifting, sustainable tourism, voluntary simplification, self-realization, harmonization, psychological well-being, environmental awareness, alternative lifestyle

Abstract

In the contemporary context of the global ecological crisis, social conflicts, and pandemic and wartime challenges, the need to rethink the consumer behavior model is intensifying. An increasing number of people are seeking alternatives to the race for ma

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