CONCEPTUAL APPROACH TO THE DEVELOPMENT OF UX DESIGN FOR A UNIVERSITY MOBILE APPLICATION: PERSONAS AND USER JOURNEYS
DOI:
https://doi.org/10.30888/2663-5712.2025-32-01-007Keywords:
mobile app, mobile platform, UX strategy, persona, customer journey map, usage scenario, ecosystemAbstract
A persistent challenge in contemporary higher education is the effectiveness of student–lecturer interaction. Students aspire to deepen their knowledge by means of modern learning modalities, while lecturers aim to deliver instruction with maximum efficieMetrics
References
Kutelmakh, R. (2023). Development features of mobile apps in the context of user experience. Modern Engineering and Innovative Technologies, 27, 123–128. https://doi.org/10.30890/2567-5273.2023-27-01-056
Apple Inc. (2014). Prototyping: Fake it till you make it [Video]. Apple Worldwide Developers Conference 2014. https://developer.apple.com/videos/play/wwdc2014/223/
International Organization for Standardization. (2019). Ergonomics of human-system interaction — Part 210: Human-centered design for interactive systems (ISO Standard No. 9241-210:2019). https://www.iso.org/standard/77520.html
Levy, J. (2021). UX strategy: Product strategy techniques for devising innovative digital solutions (2nd ed.). O’Reilly Media.
Woychick, D. (2017). Art or science? How do you measure the ROI of design? It depends how it’s valued in the first place. Medium. https://medium.com/@woychick/art-or-science-9b2f09184b25
Faranello, S. (2016). Practical UX design: A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions. Packt Publishing.
De Paolis, L. T., Gatto, C., Corchia, L., & De Luca, V. (2023). Usability, user experience and mental workload in a mobile augmented reality application for digital storytelling in cultural heritage. Virtual Reality, 27, 1–27. https://doi.org/10.1007/s10055-022-00712-9
Ramli, R., Ashaari, N., Noor, S., Mat Noor, M., Yadegaridehkordi, E., Majid, N., Affendy, H., & Wahab, A. (2023). Designing a mobile learning application model by integrating augmented reality and game elements to improve student learning experience. Education and Information Technologies, 29, 1–28. https://doi.org/10.1007/s10639-023-11874-7
Lampropoulos, G., & Kinshuk. (2024). Virtual reality and gamification in education: A systematic review. Educational Technology Research and Development, 72, 1445–1481. https://doi.org/10.1007/s11423-024-10351-3
Dove, G., Halskov, K., Forlizzi, J., & Zimmerman, J. (2017). UX design innovation: Challenges for working with machine learning as a design material. In G. Mark & S. Fussell (Eds.), CHI 2017—Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems (pp. 278–288). Association for Computing Machinery. https://doi.org/10.1145/3025453.3025739
Kumar, V. (2012). 101 design methods: A structured approach for driving innovation in your organization. Wiley.
Kalbach, J. (2021). Mapping experiences: A complete guide to customer alignment through journeys, blueprints, and diagrams (2nd ed.). O’Reilly Media.
Patton, J., & Economy, P. (2014). User story mapping: Discover the whole story, build the right product. O’Reilly Media.
Cooper, A., Reimann, R., Cronin, D., & Noessel, C. (2014). About face: The essentials of interaction design (4th ed.). Wiley
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
