ІМІДЖ МІСТА ЯК ТОВАР

Ludmila Radionova; Nataliia Kozyrieva; Ludmila Radionova; Nataliia Kozyrieva

doi:10.30888/2663-5712.2024-25-00-048

Authors

Ludmila Radionova O. M. Beketov National University of Urban Economy in Kharkiv https://orcid.org/0000-0001-9691-1199
Nataliia Kozyrieva O. M. Beketov National University of Urban Economy in Kharkiv https://orcid.org/0000-0002-1643-1871

DOI:

https://doi.org/10.30888/2663-5712.2024-25-00-048

Keywords:

city, image, information, image as a commodity, consumer value, exchange value.

Abstract

The article considers the problem of city image formation as a dialectical relationship between use value and exchange value. The use value is formed by the whole physically existing materialised fund of the city (residents, architecture, objects of envi

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