THE IMPACT OF BEAUTY CONSULTING ON THE DEVELOPMENT OF WOMEN’S ENTREPRENEURSHIP: A CASE STUDY OF THE LICENSE SOLUTION CONSULTING PROJECT
DOI:
https://doi.org/10.30888/2663-5712.2026-35-04-054Keywords:
consulting, consulting services, business consulting, small business, medium-sized business, beauty business, licensing, women’s entrepreneurshipAbstract
Women’s entrepreneurship is a key driver of economic growth and social integration, particularly within the service sector, where women often face specific institutional and structural barriers. The beauty industry, as one of the most accessible fields foReferences
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Neuman, W.L. (1991) Social research methods: Qualitative and quantitative approaches. 2nd edn. Boston, MA: Allyn and Bacon.
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U.S. Small Business Administration (no date) Women-owned businesses. Available at: https://www.sba.gov/business-guide/grow-your-business/women-owned-businesses (Accessed: 17 January 2026).
Coleman, S. and Robb, A. (no date) The Next Wave: Financing Women's Growth-Oriented Firms. Available at: https://www.sba.gov/sites/default/files/aboutsbaarticle/The_Next_Wave_Financing_Womens_Growth-Oriented_Firms.pdf (Accessed: 17 January 2026).
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