CROSS-CULTURAL FEATURES OF INTERNATIONAL TOURISM

Luidmila Kvasova; Mariia Bahorka

doi:10.30888/2663-5712.2023-19-02-040

Authors

Luidmila Kvasova Dniprovsky State Agrarian and Economic University https://orcid.org/0000-0002-7146-3788
Mariia Bahorka Dniprovsky State Agrarian and Economic University https://orcid.org/0000-0002-8500-0362

DOI:

https://doi.org/10.30888/2663-5712.2023-19-02-040

Keywords:

cross-cultural models, cultural contradictions, international management, management

Abstract

The article deals with the problems of "cross-cultural shock" that arise in any international company. In particular, the work offers an analysis of cross-cultural differences of Western and Eastern cultures in comparison with Ukrainian national peculiari

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References

Mariia Bahorka, Larysa Kurbatska, Liudmila Kvasova Marketing reserves to increase the competitiveness of the enterprise in modern conditions. Green, Blue & Digital Economy Journal. Volume 3 Number 1. Riga, Latvia: “Baltija Publishing”, 2022, pp. 1-7. https://doi.org/10.30525/2661-5169/2022-1-1

Mariia Bahorka, Liudmila Kvasova (2022). Marketing reserves to increase the competitiveness of the enterprise in modern conditions. Transformation of economy, finance and management in modern conditions: Scientific monograph (Kielce, Poland). Riga, Latvia: Baltija Publishing, 2022. 664 p. (pp. 257-266). DOI: https://doi.org/10.30525/978-9934-26-220-3-15

http://www.baltijapublishing.lv/omp/index.php/bp/catalog/book/238

http://www.baltijapublishing.lv/omp/index.php/bp/catalog/view/238/6463/13516-1

Ukraine’s Medical Tourism Boom. URL: https://heart.kyiv.ua/en/smi/makeover-or-internal-overhaul-ukraine-s-medical-tourism-boom-3/.

Державне агентство розвитку туризму. URL: https://www.tourism.gov.ua/.