Чичуліна, К. and Добрянська, В. 2026. ANALYSIS OF THE ROLE OF TRADITIONAL ADVERTISING AND PR ACTIVITIES IN THE MARKETING COMMUNICATIONS SYSTEM. SWorldJournal. 3, 35-03 (Jan. 2026), 214–224. DOI:https://doi.org/10.30888/2663-5712.2026-35-03-025.