… values, the spectrum of emotions, and consumer behaviour in conditions of uncertainty. With
… of Ukrainian brands during the war. The subject of the study is the transformation of brand …

… But the formation of new identities in the transformational … class of Soviet society and their
pro-western sentiments. For them … in Ukrainian society inevitably end up in a situation of dual …

… and activated axiological transformation are most important in … , trust and positive emotions,
consumerism encroaches on non… in this field in Ukraine, but today the situation is gradually …

… from a case study of branding efforts in Ukraine. We have … could evoke emotional feelings
among members of society, and the … to be amazed by India, transformed by Estonia or feel that …

… the most significant change in the business environment has … is to determine the conditions
for improving strategies for … , manage brand reputation, monitor the opinions and sentiments …

… The research concerned Russian-speaking and Ukrainian-… building confidence, including
through the use of marketing … This is due to a change in consumer behaviour, an increase …

… of social status, stereotypical representation, consumer standards … formalized categories of
consumer sentiment, which will … has introduced many programs and reforms to transform the …

… new experiences, skills and consumer confidence. This is a kind … and led to the transformation
of business models of financial … to comply with regulatory requirements imposed on classic …

… The terms are not used in other materials we have analysed, … of their life, and have higher
confidence in their future. … recommend company representatives analysing consumer actions …

… of marketing is constantly evolving, creating conditions for the … Ukrainian economy and
confirms its more industrial focus. … proposed to transform the consumer's emotions to demand. Of …