… about quality of life issues and leisure activities, as well as the … functional image perception
of the hotel's business resources … effects on the customer's perception of the hotel's corporate …

… , social media marketing activities have been found as effective factors on brand image
and brand loyalty, besides it has been determined that the most obvious effect seen on brand …

… of marketing activity management study in the hotel and … management marketing business
hotel and tourist business of … If the hotel marketing is conducted professionally, its image and …

… firm's customer is to expand the business, to gain a higher … image and loyalty An organization's
image is an important variable that positively or negatively influences marketing activities. …

… the relative importance of green marketing-related activities. … full picture of managerial
perceptions of green hotel marketing, … business partners to be more important in reflecting a hotel's …

… Most studies of destination brand images have been conducted from the … images from a
business tourist perspective (people visiting destinations for business meetings, incentive events…

… image of a hotel enterprise. However, findings also show that … hashtags and exchange their
ideas with the hotel enterprise. … media tools by hotels in order to promote and advertise their …

… that there are many hotels which seek to bring into line their … activities with their marketing
and brand image. By being involved in benevolent activities a hotel displays its marketing …

… other marketing activities, such as price cuts or promotional programs. As a mature industry,
the hospitality business … loyalty is to build and sustain a positive brand image. A strong brand …

… , and any other kinds of activity that can provide direct revenue for hotel business. These
types of … and comprehensive picture of the social media marketing activities used in China’s …