… A SELECTION PROCEDURE OF CRM SYSTEMS FOR THE INFORMATIONANALYTICAL SUPPORT TO THE MARKETING ACTIVITIES AT AN ENTERPRISE.

D Raiko, Y Shypulina, L Potrashkova… - … of Enterprise …, 2024 - search.ebscohost.com
… as an element of the enterprise’s management system. Among the … : digital marketing,
Internet marketing, information and analytical support of relationship marketing, CRM system

[HTML][HTML] Internet marketing as a tool for the development of industrial enterprises in modern Economic conditions

I Fomichenko, S Barkova - Экономический вестник Донбасса, 2019 - cyberleninka.ru
… in the Internet marketing strategy of industrial enterprises and … enterprises: a marketing
automation system, a CRM system, a … 1 shows the components and tools of Internet marketing for …

Internet integrated customer relationship management a key success factor for companies in the e-commerce arena

X Tan, DC Yen, X Fang - Journal of computer information systems, 2002 - Taylor & Francis
Internet integrated CRM. The third part of this paper focuses on the Internet's impacts on CRM
… We should also be familiar with major CRM software vendors prior to the future discussion …

On the design concepts for CRM system

J Yong Ahn, S Ki Kim, K Soo Han - … Management & Data Systems, 2003 - emerald.com
… , database marketing, and Internet marketing. In this section, … the Web has opened up a
new medium for business and … We can see the difference between the two parts marked by …

CRM as a tool to maintain the competitiveness of enterprises in the global digital economy

J Botlík, M Janáková - SHS Web of Conferences, 2021 - shs-conferences.org
CRM is only an integral part of ICT and can be replaced in the global environment by other
tools of the digital … the impression that CRM systems are less used by companies over time. …

The model of creation of customer relationship management (CRM) system

R Urbanskienė, D Žostautienė… - Engineering economics, 2008 - ceeol.com
… of marketing companies by indicating the benefit of CRM system for customers and
enterprise’s … creation, the analysis of which allowed envisaging typical elements of CRM model …

Critical factors underpinning the e-CRM activities of SMEs

P Harrigan, E Ramsey, P Ibbotson - Journal of Marketing …, 2011 - Taylor & Francis
… Small and medium-sized enterprises (SMEs) are vital components of our economies, but …
Fundamentally, most CRM software packages are not likely to capture the unique needs of the …

Conceptual modeling of enterprise application system using social networking and Web 2.0 “social CRM system

S Mohan, E Choi, D Min - 2008 International conference on …, 2008 - ieeexplore.ieee.org
… The major components are CRM system, Social Networking … the Web Services which enable
to deploy the system. With respect to the CRM system we have shown the vital components

E‐CRM: customer relationship marketing in the hotel industry

D Luck, G Lancaster - Managerial Auditing Journal, 2003 - emerald.com
marketing, by indirectly enabling companies to build relationships with their customers, could
become an extremely powerful component of CRM … for Internet marketing expenditure was …

The core components and types of CRM

HA Al-Homery, H Asharai, A Ahmad - Pakistan Journal of …, 2019 - papers.ssrn.com
… three components of CRM and their relevant items are discussed which are business process…
categories in Appendix-A, we can figure out that the variety of CRM software packages with …