COOPETITION AS A WAY OF IMPROVING STRATEGIC MANAGEMENT
V Ilnytskui - SWorldJournal, 2023 - sworldjournal.com
V Ilnytskui
SWorldJournal, 2023•sworldjournal.com… The emergence of coopetition made a significant contribution to the practical aspects and
concepts of building a quality chain and improving strategic management. It also influenced
the development of hybrid strategies, research developments, management of organizations,
and communication between them. … Innovatsii u rozvytku stratehichnoho menedzhmentu:
vid konkurentsii do koopetytsii [Innovations in the development of strategic management:
from competition to coopetition] in Marketynh i menedzhment innovatsii [Marketing and …
concepts of building a quality chain and improving strategic management. It also influenced
the development of hybrid strategies, research developments, management of organizations,
and communication between them. … Innovatsii u rozvytku stratehichnoho menedzhmentu:
vid konkurentsii do koopetytsii [Innovations in the development of strategic management:
from competition to coopetition] in Marketynh i menedzhment innovatsii [Marketing and …
Abstract
The article shows that the latest trends show that the struggle in the markets is not for their share, but for intellectual leadership. The new paradigm for a company is to be able to identify its competitive advantages and develop its core competencies.
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