Marketing and social responsibility: an exploratory study of local tourism

H Pozo, T Tachizawa - Tourism & Management Studies, 2018 - dialnet.unirioja.es
implemented in four key commitments that bind companies … of business ethics, social marketing
and relationship marketing… the market and the new paradigm of business administration. …

Creating change in responsible tourism management through social marketing

R George, N Frey - South African Journal of Business Management, 2010 - journals.co.za
Ethical tourism is a concept that goes beyond the three principles of sustainability. It … Not
only is understanding important for implementation, but research findings of this study show that …

The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Z Metzker, J Maroušek, R Hlawiczka… - Journal of Tourism …, 2021 - publikace.k.utb.cz
… through the implementation and integration of ethical systems and … Implementing CSR
is helpful for companies to mitigate the negative environmental impacts of business activities (…

[PDF][PDF] Innovative tourism and hospitality marketing strategies through the social ethics and social policy prisms

Y Bоrtnykov, S Zakharova, O Marchenko, I Verkhovod… - 2023 - libs.mfknukim.mk.ua
… was its practical orientation, striving for implementation in social projects. The task of building
a … Therefore, considering ethical marketing as a socially responsible enterprise activity

The conceptual framework for ethics and corporate social responsibility in Taiwanese tourism industry

JS Horng, H Hsu, CY Tsai - Asia Pacific Journal of Tourism …, 2017 - Taylor & Francis
… Thus, tourism companies should consider their ethical … tool for tourism practitioners to
implement not only ethical and … a marketing tool and as a way to implement strategy and action: …

Business ethics in tourism–as a dimension of TQM

IA Holjevac - Total Quality Management & Business Excellence, 2008 - Taylor & Francis
Business ethics increases the reputation and market competitiveness of an … How do we
go about implementing TQM in Croatian tourism? First, it is necessary to identify the quality …

[КНИГА][B] Tourism and social marketing

CM Hall - 2014 - taylorfrancis.com
… and the promotion of ethical tourism and marketing. This … fields of tourism, business and
management, and the social … the subsequent implementation of a planned marketing mix that is …

Impacts of corporate social responsibility on the competitiveness of tourist enterprises: An empirical case of Ben Tre, Vietnam

TQ Nguyen, NT Long, TL Nguyen - Tourism Economics, 2019 - journals.sagepub.com
enterprises that implement excellent CSR practice to help Vietnam successfully integrate
into international market … with their utmost business ethics, the enterprises need to focus on …

An assessment model of corporate social responsibility practice in the tourism industry

JS Horng, H Hsu, CY Tsai - Journal of Sustainable Tourism, 2018 - Taylor & Francis
… the tourism industry to provide for more effective implementation … CSR actions are a marketing
tool that tourism companies … and tourism management, creativity, ethics, corporate social

Green tourism business as marketing perspective in environmental management

O Gryshchenko, V Babenko, O Bilovodska… - Global Journal of …, 2022 - er.knutd.edu.ua
… and statistical analysis were implemented to analyze the green tourism potential in each …
commercial (market) prospects” [0119U100179]; “Social and ethical marketing concept as the …